Microsoft’s old news site MSN.com which was launched in 1995 used to be one of the most famous and most visited websites for the top and recent news. But soon came Google and their other competitors due to which MSN lost its charm. People started shifting to other sites and as a result, MSN died out.
Microsoft’s News App:
Now, after 23 years Microsoft finally made a comeback as it is joining Apple and Google in offering an app that is specially designed to aggregate news. It is a great step towards competing with Google news and Apple news in a better way. This relaunched app for Android and iOS is called Microsoft news. It will also power news on Microsoft Edge, Skype, Xbox, News app in Windows 10 and Outlook.com. It will come as an update to people who already have the old MSN app. The MSN website itself will remain the same.
Rob Bennet, the editor in chief of Microsoft News, stated:
Microsoft news is the new name for our news engine that powers familiar sites like MSN.com and our newly redesigned Microsoft News app for iOS and Android.
The app displays headlines and organizes stories into the popular format of thumbnail images. It uses artificial intelligence, 800 human editors around the world and publishing partnerships to find stories from around 3000 publications. AI is used by Microsoft to scan the content and suggest photos before editors begin their curation process.
The app will allow users to subscribe to specific fields and will show them news according to their interests. They can adjust settings to receive alerts for breaking headlines and can prioritize topics to personalize their news experience. It also comes with an option of light and dark theme which can be changed as wanted. Moreover, it has support for personalized push notifications and widgets for the home screen.
Getting started with Microsoft News
The first time you launch Microsoft News, you’ll be asked to sign in to your Microsoft account. This allows you to sync your interests and settings but it’s not necessary. Next, you are shown a list of news topics and then asked to select your interests. The app selects a few on your behalfs like Top Stories and Entertainment. Once you’ve picked your interests you’ll do most of your reading in the News tab. You can scroll through topics or simply swipe the whole page to see the next or previous topic on your list. Each page includes easy to read articles along with the main page, the source and how long ago it was posted.
Microsoft News doesn’t offer as much as Google News and Apple News but it’s free and has various options with an amazing dark mode.